Google Ads: An Enhanced Customer Service for Small Businesses
Small businesses using Google Ads now have access to an enhanced customer service pilot, offering specialized support at a premium rate. This customer service feature aims to provide faster and more personalized assistance to small businesses, historically limited to larger clients. How It Works: Users can easily access the enhanced customer service feature by clicking […]
READ MOREROAS and How to Maximize Facebook AD Returns
Return on Ad Spend (ROAS) is a crucial metric in Facebook advertising and one that any potential business advertising on Facebook needs to keep in mind when starting out. One benefit of ROAS is how it helps determine the profitability of your campaigns. Distinguishing it from Return on Investment (ROI), ROAS specifically measures revenue generated […]
READ MOREThe 7 Best Email Marketing Services You Need to Know
The world of email marketing can be daunting, especially when you’re on a tight budget. But fear not! There are plenty of free email marketing services that can help you reach your audience without breaking the bank. In this article, we’ve rounded up the seven best free email marketing tools for various use cases and […]
READ MOREHubspot: Your One Spot for Email Campaign Tools
When it comes to email marketing, treating subscribers as individuals is crucial. However, many marketing emails fall short, either lacking personalization or being completely irrelevant. This not only disappoints recipients but also poses challenges for marketers who struggle to create impactful messages without assistance from designers or IT. Enter HubSpot, the comprehensive solution for email […]
READ MOREDomain Authority and 5 Ways You Can Improve Your Score
To start off let’s begin with “what Domain Authority actually is?” Domain Authority is a metric developed by Moz to estimate a website’s ranking potential on search engine result pages (SERPs). While there isn’t a specific number that qualifies as a “good” Domain Authority score, there are some things you can do to boost your […]
READ MOREShopify’s Recent Divestments and New Strategy Shift.
Shopify Inc has announced that it will divest its logistics arm, which it had invested in over the past few years, as part of its strategy to offer one-stop service to merchants selling on its platform. In an effort to support merchants selling on its platform with one-stop service, Shopify Inc has divested its logistics […]
READ MOREBest global ecommerce platforms that you should consider for your business in 2023:
Best global ecommerce platforms that you should consider for your business in 2023. In the past few years, the growth of ecommerce has been tremendous, and online businesses have been increasing exponentially. With the rise of ecommerce, the importance of having a reliable and user-friendly ecommerce platform has become crucial. In this article, we will […]
READ MOREDigital Payment Gateways in Pakistan:
Digital Payment Gateways in Pakistan from a Digital Marketing Perspective. Have you ever thought about how digital payment gateways have revolutionized financial transactions in Pakistan? Gone are the days when cash was king and online transactions were considered risky and unreliable. Nowadays, more and more people are turning to digital payment methods to make purchases, […]
READ MOREThe Best Digital marketing Campaigns to look out for this Ramadan 2023:
The Best Digital marketing Campaigns to look out for this Ramadan 2023. Ramadan is such a special time for spiritual reflection, charity, and community, and it’s no wonder that many businesses and organizations are launching digital marketing campaigns to connect with their audience and spread some positivity and goodwill. So, we decided to check out […]
READ MOREDigital Marketing Best Practices for the Month of Ramadan:
Digital Marketing Best Practices for the Month of Ramadan: Ramadan, the month of fasting, provides a unique opportunity for brands to connect with customers and promote their products and services. Digital marketing offers a range of powerful tools that can help brands create meaningful and engaging campaigns during this time. Here are some digital marketing […]
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