Small businesses using Google Ads now have access to an enhanced customer service pilot, offering specialized support at a premium rate. This customer service feature aims to provide faster and more personalized assistance to small businesses, historically limited to larger clients. How It Works: Users can easily access the enhanced customer service feature by clicking […]

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Return on Ad Spend (ROAS) is a crucial metric in Facebook advertising and one that any potential business advertising on Facebook needs to keep in mind when starting out. One benefit of ROAS is how it helps determine the profitability of your campaigns. Distinguishing it from Return on Investment (ROI), ROAS specifically measures revenue generated […]

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