AI is the future and it’s becoming more apparent with each passing day. The use of Artificial Intelligence is on the rise in every major industry for tasks both big and small. This fact is also true for Digital Marketing today. With the recent release of ChatGPT in its review stages we can get a glimpse of how AI will be involved with Digital Marketing in the future. This article will be exploring these facts.
Let us start off with ChatGPT itself, what is it? To put it simply, from the perspective of a digital marketer, it is AI based technology that uses data to help you create content and ideas based on specific audiences and requirements. It does so by using online data and statistics as the basis to create a marketing strategy and it does so by processing large volumes of data in a short amount of time. As an example let us take a scenario where you want to devise a strategy to sell a product and need ideas. You would then input the scenario like “I want to sell a brand of perfume. The audience I am aiming for are young women of ages 18-25. Suggest 3 needs these women would have in a perfume product and for each mention 3 ways the product can be marketed as fulfilling those needs”. This is just a simplified scenario to demonstrate how you can expect use ChatGPT. It also tells us how convenient this tool is as a content and idea generator for marketing purposes. By analyzing statistics and trends on the internet ChatGPT will create ideas and recommendations that are trending in the current market and towards a specific audience.

Now that you know how ChatGPT works let us look at some of the benefits you can expect when using this AI based tool in the perspective of marketing. Firstly is no doubt the speed with which you will be able to generate new content ideas specifically tailored to an audience which would normally take a lot longer and involve more data analysis. Secondly you can use this tool to make a consistent market research effort with deep insight into latest trends and audience behavior to formulate a long lasting marketing strategy. Lastly it will benefit your brand with increased audience engagement and your online business image on social media platforms, forums and blogs. There are many more benefits to using ChatGPT but these are just some of the major ones to consider.
Keeping the above information in mind it’s important to remember that ChatGPT is still evolving and the true scale of AI-based tools in the realm of Digital Marketing cannot be fully measured yet without ongoing experimentation and investigation. Marketers are encouraged to use various prompts and try to approach each task from different angles. This will not only allow you to become aware of just how versatile this technology is but also provide you with a more diverse range of options when it comes to marketing strategy.
That all being said it is safe to say that Artificial Intelligence is the future of Digital Marketing and those willing to make use of tools of ChatGPT today will be better equipped as the digital marketers of tomorrow. For more information on ChatGPT and its usage in marketing we encourage you to contact us at SocialSell.