By Shopify’s Recent Divestments and New Strategy Shift.
Shopify Inc has announced that it will divest its logistics arm, which it had invested in over the past few years, as part of its strategy to offer one-stop service to merchants selling on its platform. In an effort to support merchants selling on its platform with one-stop service, Shopify Inc has divested its logistics […]
READ MOREBest global ecommerce platforms that you should consider for your business in 2023:
Best global ecommerce platforms that you should consider for your business in 2023. In the past few years, the growth of ecommerce has been tremendous, and online businesses have been increasing exponentially. With the rise of ecommerce, the importance of having a reliable and user-friendly ecommerce platform has become crucial. In this article, we will […]
READ MOREDigital Payment Gateways in Pakistan:
Digital Payment Gateways in Pakistan from a Digital Marketing Perspective. Have you ever thought about how digital payment gateways have revolutionized financial transactions in Pakistan? Gone are the days when cash was king and online transactions were considered risky and unreliable. Nowadays, more and more people are turning to digital payment methods to make purchases, […]
READ MOREThe Best Digital marketing Campaigns to look out for this Ramadan 2023:
The Best Digital marketing Campaigns to look out for this Ramadan 2023. Ramadan is such a special time for spiritual reflection, charity, and community, and it’s no wonder that many businesses and organizations are launching digital marketing campaigns to connect with their audience and spread some positivity and goodwill. So, we decided to check out […]
READ MOREDigital Marketing Best Practices for the Month of Ramadan:
Digital Marketing Best Practices for the Month of Ramadan: Ramadan, the month of fasting, provides a unique opportunity for brands to connect with customers and promote their products and services. Digital marketing offers a range of powerful tools that can help brands create meaningful and engaging campaigns during this time. Here are some digital marketing […]
READ MOREPepsi’s Logo re-design and the Significance of Nostalgia Marketing.
Pepsi’s Logo re-design and the Significance of Nostalgia Marketing. PepsiCo’s senior director of marketing, Todd Kaplan, once said in a statement, “The Pepsi brand has a rich history and iconic identity that has evolved over time. As we look to the future, it’s important that we take a moment to look back and celebrate the […]
READ MOREBasic guide on how to run ads on Meta.
To run meta ads, follow these steps: Choose your target audience: Define the demographics, interests, and behaviors of the people you want to reach with your meta ads. Set your budget: Decide how much you want to spend on your meta ads campaign. Create your meta ad content: Write compelling and attention-grabbing ad copy, and […]
READ MOREWhat to keep in mind when working with an agency.
The best way to make sure that your agency is able to get you what you need is by laying out the goals that you want to achieve. Here are some questions to outline those goals: What will be the division of resources between you and the agency? How much am I willing to invest […]
READ MOREWhy working with an Agency is the way to getting the best Ad Creatives?
A struggle that many marketers face with regards to the right type of ad creatives for a particular situation is that they simply lack the expertise to produce content on a given niche or perhaps are simply unable to hire full-time team. In that case working with an agency means collaborating with someone that has […]
READ MOREPersonalized Marketing in the Digital Sphere
As marketing via social media becomes the norm companies are aiming to stand out from the crowd in the way they communicate with their audience so as to avoid the pitfalls of generic and forgettable advertisement. You may have often seen such generic marketing in the form of spam messages on platforms such as LinkedIn […]
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