By Pepsi’s Logo re-design and the Significance of Nostalgia Marketing.
Pepsi’s Logo re-design and the Significance of Nostalgia Marketing. PepsiCo’s senior director of marketing, Todd Kaplan, once said in a statement, “The Pepsi brand has a rich history and iconic identity that has evolved over time. As we look to the future, it’s important that we take a moment to look back and celebrate the […]
READ MOREBasic guide on how to run ads on Meta.
To run meta ads, follow these steps: Choose your target audience: Define the demographics, interests, and behaviors of the people you want to reach with your meta ads. Set your budget: Decide how much you want to spend on your meta ads campaign. Create your meta ad content: Write compelling and attention-grabbing ad copy, and […]
READ MOREWhat to keep in mind when working with an agency.
The best way to make sure that your agency is able to get you what you need is by laying out the goals that you want to achieve. Here are some questions to outline those goals: What will be the division of resources between you and the agency? How much am I willing to invest […]
READ MOREWhy working with an Agency is the way to getting the best Ad Creatives?
A struggle that many marketers face with regards to the right type of ad creatives for a particular situation is that they simply lack the expertise to produce content on a given niche or perhaps are simply unable to hire full-time team. In that case working with an agency means collaborating with someone that has […]
READ MOREPersonalized Marketing in the Digital Sphere
As marketing via social media becomes the norm companies are aiming to stand out from the crowd in the way they communicate with their audience so as to avoid the pitfalls of generic and forgettable advertisement. You may have often seen such generic marketing in the form of spam messages on platforms such as LinkedIn […]
READ MOREChatGPT and Digital Marketing
AI is the future and it’s becoming more apparent with each passing day. The use of Artificial Intelligence is on the rise in every major industry for tasks both big and small. This fact is also true for Digital Marketing today. With the recent release of ChatGPT in its review stages we can get a […]
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